How the Pharmaceutical Market can be Helped through Smart Packaging

How the Pharmaceutical Market can be Helped through Smart Packaging

The pharmaceutical market is one of the most competitive markets in the consumer industry, and the team at Netpak loves working with clients in this tough segment. The reason is simple, we love a good challenge! And this is part of the reason that we thought we would share some of our wisdom with the masses. In this article, we are going to showcase how your pharmaceutical product can be helped with the application of Smart Packaging!

RFID Traceability and Customer Engagement

RFID smart packaging has quickly become the norm in the folding carton world, and when you consider the efforts that companies are putting into online shipping, it makes sense. RFID chips within the carton can allow for companies to spot check shipments with ease, and ensure that the right palate is going to the right truck. These RFID chips allow for the use of 1D and 2D barcodes and will ensure that companies just like yours are able to control and track pharmaceutical cartons from production through delivery. Netpak can work with you to ensure that your cartons are delivered on time and can help drive positive customer experiences. We continue to maintain our BRC® “Grade A” certification, which guarantees the highest levels of production quality, safety and traceability.

Solid Bleached Sulfate (SBS) Paperboard

It is important to find the right type of paperboard in pharmaceutical packaging. One of the most used paperboards in the pharmaceutical industry is the Solid Bleached Sulfate (SBS) paperboard. Made exclusively from bleached chemical pulp and generally coated on its top surface with a mineral or synthetic pigment, SBS is a virgin fibre grade of premium paperboard.

It is pure and hygienic with no smell or taste, which makes it ideal for packaging that contains pharmaceutical products. We offer SBS paperboard in various grades and can help you find the perfect paperboard for your unique specifications.  Learn more about Solid Bleached Sulfate (SBS) paperboard and it’s properties here.

Interactive Packaging

The simple paper carton is not so simple anymore. Here at Netpak, we have worked hard to install and embrace technology to produce interactive packaging that can truly make a difference in our customer’s sales. Interactive print technology is a way of engaging with your customer at any time and virtually anywhere. Uses of QR codes, augmented reality and more find ways to engage and connect with the customer after the product purchase is made by directing them to your online content. Find out more about our enhanced printing options, including our interactive print technology here.

Functional packaging

Nothing is worse for a pharmaceutical product to have issues with breaks or gashes to a product. Not only will you have to deal with returns, and unhappy customers, your overall reputation may take a hit with influencers showcasing your broken product. This can all be negated with smart and functional custom packaging. A proper package will ensure that a product makes it to the market without damage, while still looking great. Looks are essential in the pharmaceutical industry, and smart, yet functional, packaging will make that happen.

The pharmaceutical industry is a tough one, but for the team at Netpak, we love the challenge that comes with this industry. From working with clients one on one to make sure that their custom packaging sparks brand awareness, to carrying eco-friendly options for those who want to help the Earth with every sale. Our selection and ability to customise functional cartons is second to none, and we would love to help you find your next superstar product. Are you interested? Let’s chat and see how we can ensure your future pharmaceutical product stands out from the masses.

Netpak: Printed Folding Carton Experts. Contact us today for a quote: | CANADA – USA: 1-866-399-8544