PANTONE Color of the Year 2020: CLASSIC BLUE 19-4052

PANTONE Color of the Year 2020: CLASSIC BLUE 19-4052

For over 20 years, the Pantone Color Institute has been a strong influence in product development in all areas of design, including graphic and packaging design. Every year, Pantone announces a color that will represent the new year, forecasting global color trends.

Pantone announced the Color of the Year for 2020 – it just so happens to be right up our alley: Pantone Classic Blue #19-4052… We love this color! Can you tell by our branding?

The true meaning behind blue

As all colors generally evoke emotions and psychological insinuations, the palettes you choose from can be vital in boosting your brand’s image. Read more about colors and what they represent here.

Blue is color that is known as being trustworthy, while representing honesty, trust and integrity. Far beyond our love for blue, which Netpak uses strongly in their branding, the color fosters resilience and trustworthiness, often bringing a sense of peace and calmness to consumers.

Blue in packaging

The colors used in your packaging can help set your product apart from others on the shelf by boasting appealing aesthetics. In packaging design, blue represents an honesty and a credibility that today’s consumers are connecting to, making it the ideal shade for many applications in graphic design. In the Food and Beverage industry, the color blue is often related to products promoting good health and sustainability, an ever-growing trend.

When designing packaging in today’s competitive market, it is important to keep in mind the feelings each color represents, including our favorite hue: blue! Our team of prepress and graphic experts can help you select the right colors for your branded packaging and give you the advice you need to ensure your product stands out and portrays the message you desire. 

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